Many investors still perceive the mountains as a strictly winter destination. Meanwhile, modern aparthotels in Szczyrk prove that a well-designed premium investment can generate revenue throughout the entire year. We take a look at how an investment apartment operates in a year-round model.
The Myth of Mountain Seasonality – Where Does It Come From?
The seasonality of rentals in the mountains is one of the most frequently repeated arguments against investing in holiday apartments. Many investors assume that:
- winter is excellent,
- summer will be “okay,”
- spring and autumn generate downtime.
However, this way of thinking is based on experiences from over a decade ago, when the tourist offer in the Beskids was limited and the standard of accommodation often failed to meet the expectations of more demanding guests. Today, the situation is completely different.
Why Does Seasonality Mainly Affect Low-Quality Properties?
Market analysis clearly shows that seasonality primarily affects:
- properties without amenities,
- private apartments without professional service,
- units in poor locations,
- buildings lacking wellness zones and recreational facilities.
Modern premium aparthotels function in an entirely different model. They offer value not only in winter but also when there is no snow. This is why investments like Sky Resort are designed as year-round products, not seasonal ones.
Four Seasons of Profitability
Winter – The Foundation, but Not the Only Pillar
While winter remains the strongest period in Szczyrk due to ski holidays and stable snow conditions, it primarily serves to build the revenue base and attract guests who often return during other parts of the year.
Spring – Short Stays, Regeneration, and SPA
Once considered a “dead” season, spring is now a period of weekend getaways and regeneration. Aparthotels offering a pool, wellness zone, and high-quality interiors see steady bookings from guests seeking peace outside the peak rush.
Summer – Outdoor, Families, and Active Leisure
In summer, the Beskids experience a true renaissance. Szczyrk attracts hikers, cyclists, and families seeking a cooler climate than the cities. A premium aparthotel provides the necessary comfort after an active day, maintaining higher rates than standard accommodation.
Autumn – Workation and Slow Travel
The “Golden Polish Autumn” attracts a new group of guests: those on workations, foreign tourists, and practitioners of “slow travel.” A high-standard facility with wellness facilities perfectly fits this trend, generating income during what was previously considered the low season.
The Role of the Operator – The Key to Year-Round Occupancy
One of the most important elements in eliminating seasonality is a professional operator. The operator:
- manages prices based on dynamic demand,
- creates offers tailored to specific seasons,
- diversifies sales channels and handles marketing year-round,
- maintains the property at a premium standard.
The investor does not need to worry about how to “fill” the calendar in May or October; the entire process is optimized centrally.
Why Premium Properties Win Outside the Season?
Outside the peak season, tourists are not necessarily looking for the cheapest bed; they are looking for comfort and quality. They are willing to pay more for an experience. Therefore, properties with a pool, SPA zone, and refined design perform significantly better than standard apartments, resulting in a more balanced revenue distribution throughout the year.
Summary – Seasonality is a Myth if You Invest Wisely
An investment apartment in the mountains does not have to be seasonal. Seasonality mainly concerns accidental projects that are poorly designed or lack professional management. A modern premium aparthotel in a developing resort like Szczyrk works all year round.
For the investor, the signal is clear: the key is not the time of year, but the quality of the project and the business model.
