Investing in apartments in mountain resorts like Szczyrk offers enormous income potential, but also one major challenge: seasonality. In winter, properties are packed with skiers. In summer, they attract hikers and outdoor enthusiasts. But what happens during the off-season — spring and autumn?
This is when many investors face empty calendars and decreased revenue.
Can this be avoided? Yes — by choosing apartments with rental management in Szczyrk and implementing a year-round strategy.
What are rental-managed apartments and how do they help?
The rental management model is ideal for investors who want to:
- generate passive income from their property,
- avoid managing bookings, cleaning, and promotions,
- achieve high occupancy, regardless of the season.
A professional operator handles everything — from photo shoots and ad campaigns to flexible offers for guests. Thanks to them, the property doesn’t “sleep” once ski season ends.
How to reduce the impact of seasonality: 6 proven strategies
1. Diversify your offer for different audiences
Families on winter break, groups of friends for spring trekking, couples looking for a romantic weekend – each audience has different needs. The more tailored your offer and communication, the better your chances of filling the calendar.
2. Create stay packages
During low seasons, thematic packages are key:
- “SPA Weekend with a Mountain View”
- “3+1 – Fourth Night Free”
- “Relaxation Package with Massage and Dinner”
They help attract guests even outside of peak travel times.
3. Use seasonal and last-minute promotions
Low occupancy? Experienced operators know how to leverage OTA platforms like Booking and Airbnb, as well as direct channels, to run effective promotions and discounted packages.
4. Partner with businesses and event organizers
Off-seasons are perfect for:
- company retreats and training sessions,
- collaborating with organizers of sports and cultural events in Szczyrk,
- participating in local happenings (festivals, MTB races, conferences).
5. Offer long-term stays in the off-season
Some aparthotels in Szczyrk offer long-term rentals during quiet months — ideal for remote workers, freelancers, or corporate clients. For investors, this means stable monthly income.
6. Focus on online presence and guest reviews
Regular activity on Google Maps, booking platforms, and social media — along with responding to guest reviews — increases visibility and builds trust, especially during off-peak periods.
Passive income from real estate? Only with the right operator
An apartment owner can earn without being involved in daily management, but the key is choosing the right operator. The best partners offer:
- dynamic pricing (revenue management),
- year-round marketing campaigns,
- attractive packages and seasonal offers,
- direct booking channels (website, call center),
- flexible cooperation models (profit-sharing or guaranteed rent).
That’s exactly how Sky Resort Szczyrk operates — a fully managed premium apartment complex that ensures high occupancy with zero hassle for the owner.
Seasonality is not a weakness — it’s an opportunity
Contrary to popular belief, off-seasons don’t mean losses. For well-managed properties, these months are ideal for:
- building long-term guest relationships,
- collecting 5-star reviews with less competition,
- benefiting from lower advertising costs,
- testing new offers and services.
And all the while, the owner continues to generate passive income — not just stare at an empty calendar.
Summary – how to manage your apartment year-round?
To minimize seasonality and boost ROI, it’s worth:
- outsourcing rental management to a professional operator,
- offering special packages and deals in the low season,
- maintaining a diversified offer and flexible mindset,
- continuously working on visibility and your online reputation.
By investing in fully managed apartments in Szczyrk, you’re gaining more than a property — you’re gaining a team that works on your behalf 12 months a year.
Invest in Sky Resort Szczyrk and unlock the full potential of year-round rental income — effortlessly.
Contact our advisor to discover how our rental management model eliminates off-season downtime.
