For several years, Szczyrk has been among the leaders of the fastest-growing mountain resorts in Poland. Following the record-breaking 2023–2025 seasons, the modernization of skiing infrastructure, and increasing tourist interest, the city is not slowing down. The year 2026 promises to be the next stage of major changes that could further enhance Szczyrk’s appeal — for both tourism and investment.
In this article, we take a look at the announced investments and projects already underway or set to launch throughout 2026. The most important question is: what does this mean for current and future apartment owners?
New Skiing Infrastructure – Cable Cars and Modernizations
The modernization of ski resorts in Szczyrk has been one of the primary drivers of its development for years. Following the major investments of recent seasons, further improvements are announced for 2026.
The Concept of a New Gondola to Skrzyczne For several years, the topic of building a new gondola lift to Skrzyczne to replace existing infrastructure has been circulating in public discourse. While official confirmation of the project is still in preparation, the fact that analyses and consultations are being conducted shows that PKL (Polish Cableways) plans to modernize one of the most important attractions in the region. For apartment owners, this means higher capacity on the slopes, shorter queues, and a more attractive tourist product.
Further TMR Investments in Szczyrk Mountain Resort Tatry Mountain Resorts (TMR) previously announced the development of both summer and winter offerings. In 2026, further infrastructure elements are planned to increase the resort’s year-round appeal – including new trails, lift modernizations, and the development of facilities for cyclists. This is great news for the rental market: more attractions = more guests throughout the year, not just in winter.
New Hotels and Premium Properties – Increasing Resort Prestige
In 2024/2025, the opening of a new five-star Mercure hotel was planned. Investments of this type increase the prestige of the entire town and draw new tourists – often more affluent ones seeking high-quality services.
What do new hotels mean for apartment rentals?
- increased tourist traffic, including international guests,
- a rise in average daily rates (ADR) across the market,
- greater recognition of Szczyrk as a premium destination,
- an “overflow” effect: when hotels raise prices, premium apartments become even more competitive.
In practice, the more high-standard properties appear in Szczyrk, the more the value of well-located apartments increases — especially those offering wellness amenities and mountain views, like Sky Resort.
Road and Infrastructure Investments – Easier Access, Greater Comfort
Expanding access roads to Szczyrk has been a regional priority for several years. Modernization work is ongoing on the entry sections from the direction of Bielsko-Biała and Wisła, with further stages planned for 2026.
Better access means:
- shorter travel times during the season,
- fewer traffic jams on weekends,
- a higher number of day-trippers and weekend guests.
For apartment owners, this primarily translates to higher occupancy, as an easily accessible resort attracts not only skiers but also spontaneous guests and families with children.
Summer Investments – Trails, Events, Outdoor
It is increasingly said that Szczyrk has the potential to become the most important summer resort in the Beskids. TMR plans to develop infrastructure for cyclists, including the expansion of enduro trails and supporting facilities. Meanwhile, the city is investing in outdoor events and cultural offerings for the spring and summer.
What does this mean for the apartment market?
- the summer season generates higher revenues every year,
- tourism is ceasing to be seasonal — the importance of spring and autumn is growing,
- guests demand premium properties that provide full comfort after an active day.
Sky Resort, with its wellness zone, pool, and city-center location, perfectly fits the needs of modern outdoor tourists.
How New Investments Affect Apartment Value?
For investors, the key is how infrastructure translates into finances. Key conclusions:
- Property Value Growth: When new lifts, hotels, or roads appear in a resort, apartment prices in attractive locations almost always rise. This especially applies to premium units.
- Higher Occupancy: New attractions mean increased tourist traffic regardless of the season. This boosts rental profitability.
- Shift in Tourist Profile: The emergence of 4–5 star properties attracts guests who more frequently choose premium standards — the exact segment in which aparthotels like Sky Resort operate.
- Greater Resort Recognition: The more that happens in Szczyrk, the more media and social media coverage it receives, which automatically increases interest.
Summary – An Investment with a View of the Future
The year 2026 promises to be the next stage of Szczyrk’s dynamic development. New investments in infrastructure, cable cars, premium hotels, roads, and summer attractions strengthen the city’s position as a leader among Polish mountain resorts.
For apartment owners and those planning a purchase, this means one thing — property values and rental income potential will grow, particularly in premium properties like Sky Resort. Szczyrk is developing at an impressive pace, and the investments planned for 2026 show that the best is yet to come.
