The year 2025 was a time of stabilization, demand recovery, and new perspectives for the holiday real estate market. Following the dynamic changes of previous years, investors have once again begun to view investment apartments as a safe and predictable way to allocate capital. This is particularly true for mountain resorts, where demand proved exceptionally resilient to economic shifts. Szczyrk — one of the fastest-growing resorts in Poland — strengthened its role as a leader, attracting both tourists and investors alike.
The following summary outlines market developments in 2025, the dominant trends, and the conclusions investors should draw when making decisions for 2026.
Price Stabilization and Modest Growth in Top Locations
After the high volatility of 2022–2024, 2025 brought price stabilization to the housing market in most regions of Poland. Mountain resorts — primarily the Beskids — recorded symbolic but visible increases. In high-demand towns like Szczyrk, prices for premium apartments rose by an average of a few percent year-on-year, with slightly higher growth in the high-end segment of apartments with mountain views.
This trend is driven by a combination of factors: a limited supply of building plots, growing tourist traffic, and the popularity of short-term rentals as a form of supplemental income. Investors who purchased properties in previous years could count on value appreciation and consistent rental interest.
Legal Changes and Regulations – What Matters for Resorts?
In 2025, there was significant debate regarding potential regulations for short-term rentals in large cities. While proposals for limits, permits, or higher taxes emerged, the legislature’s focus remained primarily on metropolises such as Warsaw, Kraków, and Gdańsk.
In practice, this means that mountain resorts remain outside the scope of these regulations, which is a clear advantage for investors. Szczyrk, as a holiday-oriented tourist destination, is not subject to the restrictions planned for cities, allowing the local short-term rental market to continue its dynamic growth. For those considering an apartment purchase for rental purposes, this legal stability and lack of administrative barriers are key arguments for investing in mountain regions.
Inflation, Interest Rates, and Impact on the Investment Market
2025 brought a further decline in inflation and gradual interest rate cuts. Consequently, mortgages became more accessible, and the cost of financing dropped to a level that once again allowed investors to consider purchasing a second property.
For the investment apartment segment, this was a crucial impulse. Compared to previous years, there was an increase in transactions concluded at the construction stage, and clients were more eager to analyze rental management models and potential Return on Investment (ROI). As interest rates on savings accounts and bonds began to fall, the attractiveness of real estate — particularly properties generating real rental income — increased significantly.
Tourism 2025 – Mountains Outperform the Coast
Tourism data from 2025 shows a clear trend: an increasing number of people are choosing the Beskids and Tatras over the Baltic Sea. Szczyrk recorded record attendance in winter and very high occupancy in summer, confirming the growing interest in mountain recreation.
Average occupancy for apartments in mountain resorts reached approximately 65–70%, a result higher than in many seaside towns. Additionally, daily rates increased during peak demand periods, particularly in winter and during long weekends. For investors, this translates to:
- Stable income throughout the year.
- Lower seasonality compared to the coast.
- Greater resilience to weather changes.
- A steady influx of new tourist groups.
Investment Apartment Sales in 2025 – Faster than Last Year
2025 was also a period of dynamic sales in the premium segments. The average time to sell an investment apartment in top locations shortened, especially in resorts with developed ski infrastructure.
In Szczyrk, there was a particularly high demand for high-standard properties located near the center and ski slopes. Sky Resort Szczyrk fits perfectly into this trend; investor interest in the project confirmed the market’s growing appetite for premium apartments. Its location at 12 Willowa Street, modern architecture, and full wellness area ensure the property meets the demands of contemporary tourists.
Conclusions for Investors – What Will 2026 Bring?
Summarizing 2025, investors can draw several key conclusions:
- Holiday real estate remains a stable asset, resilient to short-term economic fluctuations.
- Mountain resorts like Szczyrk maintain an advantage over other regions due to year-round traffic and modern infrastructure.
- Rental income is higher than many traditional financial instruments, especially with professional management.
- Short-term rental regulations bypass resorts, increasing investment security.
- Selection of premium projects is the key to success — location, building standard, and the rental model are what matter most.
For those thinking about entering the market in 2026, the best strategy is to begin analysis now. The trends of 2025 clearly indicate that well-designed, high-standard aparthotels will continue to generate stable, predictable income.
