The Christmas and New Year period is the most important time of the year for mountain resorts. For years, Szczyrk has recorded record-breaking occupancy during this time – thanks to both modern ski centers and the growing popularity of holiday trips to the Beskids. For premium properties like Sky Resort Szczyrk, this is a period when reservation dynamics and daily rates reach their highest levels of the entire winter season.
Crucially – in the aparthotel model, the owner is not responsible for preparing the offer, setting prices, or guest service. All these activities are handled by the operator, who utilizes a central sales system and extensive experience in managing premium properties to exploit the full potential of the season.
Peak Season in the Mountains – Why Christmas and New Year’s Eve are So Profitable?
Both Christmas and New Year’s Eve are among the most sought-after dates in the Polish mountains. During this period:
- occupancy of prestigious properties reaches 100%,
- daily rates increase several times compared to November or March,
- guests book stays earlier and are willing to pay more for premium standards,
- there is growing interest in family stays, long weekends, and wellness packages.
In 5* aparthotels like Sky Resort, the holiday season can account for as much as 15–20% of annual revenue, despite lasting only a dozen or so days.
The Professional Operator – The Heart of the Aparthotel Model
In classic rental apartments, the owner must personally set prices, create offers, decorate interiors, and manage reservations. At Sky Resort, it looks completely different. All key activities are performed by the operator:
- running a central sales system,
- setting dynamic prices in response to demand, competition, and occupancy,
- creating uniform Christmas and New Year’s Eve packages,
- managing minimum length of stay requirements,
- handling full guest service,
- taking care of the hotel-style arrangement of apartments and common areas.
As a result, the investor receives a passive, predictable income without the need to make operational decisions.
Uniform 5 Standard – Sky Resort’s Advantage During the Holidays*
All apartments in Sky Resort are:
- finished to the same premium hotel standard,
- equipped identically,
- prepared to meet high guest expectations.
This means no quality differences between units, which is typical for aparthotels but rare in the private apartment market. During the holiday season, the property gains an edge through:
- consistent stay packages,
- festive arrangements in the lobby and common areas,
- wellness offers and a rooftop pool,
- ready-made dinner proposals at local restaurants.
The owner does not need to decorate the apartment or compete individually on booking portals. All sales are conducted under the Sky Resort brand.
Dynamic Pricing – Maximizing Revenue on Key Days
Christmas and New Year’s Eve are moments when guests are willing to pay significantly more for high standards. Therefore, the Sky Resort operator implements:
- pricing algorithms tailored to demand,
- rate comparisons with premium properties in the region,
- minimum stay requirements.
This approach allows for the maximization of revenue during this key period while ensuring full occupancy many days before the season begins.
What the Christmas and New Year Period Means for Sky Resort Investors
- Higher Annual Return on Investment: The holiday peak has a huge impact on the annual financial result. With stable demand in Szczyrk, high occupancy is virtually guaranteed.
- Hassle-free Investment Model: The owner does not need to take any action – the operator handles the entire seasonal monetization process.
- Growing Brand Recognition: A premium property in the resort center quickly becomes the number one choice for tourists seeking a higher standard during the holidays.
- Szczyrk’s Strong Position as a Winter Destination: Modern ski resorts, numerous events, and growing international traffic increase the long-term value of the apartments.
Summary – Christmas and New Year’s Eve are a Strategic Time for a Premium Aparthotel
The Sky Resort aparthotel model perfectly capitalizes on the winter peak through:
- professional management,
- dynamic pricing,
- hotel standards,
- effective seasonal marketing,
- and full automation of guest service.
For the investor, this means high revenues during the Christmas and New Year period, no operational duties, and stable growth in the value of the apartment in one of the most desirable mountain resorts in Poland.
