Mountain real estate has long been attractive to investors. The mix of stunning landscapes, seasonal tourism, and limited land availability ensures that apartments in mountain resorts not only retain their value, but often appreciate rapidly.
In 2025, it’s not Zakopane, Karpacz, or Wisła that lead the growth charts—it’s Szczyrk. Why? The answer lies in a synergy of key factors that are accelerating the resort’s transformation and making it increasingly attractive to investors.
Szczyrk by the Numbers – A Rapidly Growing Resort
A decade ago, Szczyrk was a popular but underdeveloped ski town. That changed in 2017 with major public and private infrastructure investments—most notably the expansion of Szczyrk Mountain Resort.
Recent years have seen:
- Over 40% growth in accommodation capacity
- Average nightly rates increased by 30% (source: major booking platforms)
- Premium apartment prices rising by 15–20% annually
- More than 500,000 tourists visiting in winter seasons
These numbers point to one conclusion: Szczyrk real estate investment is now among the most dynamic vacation property segments in Poland.
Resort Szczyrk – Not Just a Ski Base Anymore
Szczyrk has evolved beyond skiing. It’s building a reputation as a modern, all-year resort, attracting visitors in both winter and summer.
Today, Resort Szczyrk features:
- Upscale hotel, apartment, and dining infrastructure
- Expanding networks of bike trails, hiking routes, and recreation zones
- Public investment in sports, cultural, and leisure facilities
Developers and individual investors are leveraging these trends, launching rental-ready apartment projects with hotel-standard services and finishes.
Infrastructure = Property Value
No matter how beautiful the location, it’s infrastructure that drives long-term value. Szczyrk has invested in:
- State-of-the-art gondolas and ski lifts (including the largest in the Beskids)
- Improved access roads and parking capacity
- High-speed internet as standard (essential for remote workers and business travelers)
- Modern sports and event venues
Properties located near the slopes or in ski zones command higher prices and perform better on short-term rental markets.
How Does Szczyrk Compare to Other Resorts?
- Zakopane – still popular, but overcrowded and plagued by infrastructure issues
- Karpacz – growing fast, but less known among international tourists
- Wisła – strong in tourism but has limited space for expansion
Szczyrk stands out with its fresh approach, balance between nature and investment, and a better price-to-growth ratio than older, overbuilt competitors.
Limited Land = Strong Capital Potential
Szczyrk lies in a mountain valley, which naturally limits the availability of new land for development. Stricter zoning laws and environmental protection policies make existing plots even more valuable.
For investors, that means:
- A limited future supply of premium apartments
- Higher long-term appreciation—especially for units near ski lifts or with views of Skrzyczne
Premium Apartments & Aparthotels – The Most Active Segment
Szczyrk’s most active investment category? Fully managed rental apartments and aparthotels, which offer:
- Booking and guest service management
- Maintenance and cleaning
- Regular profit payouts to owners
This model provides true passive income with none of the daily hassles of managing a property. With prime locations (e.g., Willowa Street) and high-end finishes, these units often deliver 6–8% annual ROI, with strong upside in peak seasons.
Summary – Szczyrk Real Estate Has Serious Potential
If you’re looking for a market that offers:
- Modern infrastructure
- Year-round tourism growth
- Limited land supply and high demand
- A strong pipeline of high-quality, investor-ready developments
Then Szczyrk belongs on your shortlist.
Investing in Szczyrk isn’t just a trend—it’s a smart move. With projects like Sky Resort, the region is quickly becoming a flagship location for future-proof, profitable mountain real estate.
