Short-Term Rentals in the Mountains: An Investment Trend on the Rise
A mountain apartment today is much more than just a place for a winter break.
It’s a genuine source of passive income — especially within the short-term rental model.
But how does it actually work? What are the forecasts for 2026 and 2027?
And why is Szczyrk becoming one of the most attractive investment destinations in Poland?
Let’s explore — before you invest.
Market Outlook 2026–2027: A Rise in Luxury, Nature, and Flexibility
According to data from STR and AirDNA, the short-term rental sector in Eastern Europe is growing by 10–12% year over year.
Poland is no exception — in fact, its mountain regions are leading the trend.
Key developments shaping the future:
- Increasing demand for premium living. More travelers are choosing well-designed apartments with panoramic views and wellness zones instead of standard hotels.
- Growth in workation and slow travel. Both domestic and international visitors want to work remotely from nature and extend their stays.
- Automation of property management. Short-term rentals are becoming easier to manage with the help of operator services and smart technologies.
- New emerging locations. Szczyrk, Zawoja, and Krynica-Zdrój are gaining momentum as sought-after alternatives to overdeveloped areas like Zakopane or Karpacz.
How Much Can You Earn?
Here are estimated market averages based on data from AirDNA, Booking.com, and OLX Nieruchomości:
- Zakopane: Average daily rate of 520 PLN, occupancy around 68%, gross annual potential approx. 128,900 PLN
- Karpacz: 470 PLN per night, 64% occupancy, approx. 109,800 PLN
- Szczyrk: 540 PLN per night, 66% occupancy, approx. 130,000 PLN
- Wisła: 460 PLN per night, 61% occupancy, approx. 102,400 PLN
The figures speak for themselves — and Szczyrk leads the way.
Why Szczyrk is the Smart Choice — Today and Tomorrow
Szczyrk is undergoing a major transformation. Following a 200 million PLN investment in its ski infrastructure by PKL Group, it’s now one of Poland’s most modern ski resorts.
But Szczyrk’s appeal goes far beyond winter:
- Year-round tourist traffic: skiing in winter, cycling and hiking in summer, with a growing culinary and hospitality scene
- Strong weekend potential: easy access from Silesia and Kraków ensures a steady flow of short-term guests
- Sustainable development: new investments, revitalizations, and an emphasis on quality design and architecture
Who Should Consider Investing in Short-Term Mountain Rentals?
This model is ideal for:
- Investors seeking passive income combined with real, personal use
- People who believe in the long-term value of emerging, premium destinations
- Those who want to combine return on investment with an emotional connection — a place that earns income and feels like home
Sky Resort: An Investment That Earns While You Relax
At Sky Resort, we believe the best investments are the ones that combine strong numbers with meaningful experiences.
We’re building more than just apartments. We’re creating a space where you can relax, reconnect with nature, and generate reliable passive income — all within an environment designed with care and intention.
If this investment model resonates with you, let’s talk.
Explore our available apartments and imagine your own private corner of the Beskids.
Contact us today to book a private presentation.
